Pick the date. At 5pm it is live and taking payment.
that's the whole thingA course. A membership. A paid calendar. A freebie funnel that leads people to a digital product. One call to map it, one date on the calendar, and you are on the call the entire build day approving every piece as it goes in.
Nothing has ever forced this to the top of your list.
Every other item you are carrying has a client attached, a deadline attached, or a consequence attached. This one has none of those, which is the only reason it has survived this long as a document.
Meanwhile you have thousands of people on a list with no way to pay you. A client asked what else you have and you had nothing to send her. Someone with half your experience launched the exact thing you have been describing, and yours has still never been for sale, so you still do not know whether anyone will buy it.
Every program in this space teaches half of it and then stops.
The strategist hands you a positioning document and no way to sell anything. The tech person builds exactly what you asked for, which turns out to be the wrong thing, because nobody was holding the sequence. You are told to use whichever platform you prefer, which is a gap in the training dressed up as flexibility.
Then you are hiring two people and connecting them yourself, which means you are running a project, and you have no room to run a project.
Three steps. You make one decision.
You do not have to guess which scope your project needs or how long it takes to build. I look at what you are creating and I tell you, before you commit to anything.
Map your build
$297 for 90 minutes. We go through what you are launching, how it gets sold, and what has to exist for it to take money. You leave with your punch list and your scope.
The $297 applies in full toward your build day when you reserve a date within 14 days.
Pick your date
On that same call I tell you which build day your project takes, what it costs, and what is true at 5pm. You reserve the date with a 50 percent deposit while we are still on the call.
Your punch list and the balance are due seven days before your build date.
Show up and build
You are on the call the entire day. I build, you approve each piece as it goes in, and every question you hit gets answered on the spot instead of next week.
At 5pm it is live, connected, tested, and ready for you to send.
Whatever you are putting online, we build it in a day.
The mechanics underneath are the same every time. Something worth buying, a way to pay for it, and everything that has to fire correctly in between.
Your course
Portal built to your brand, videos uploaded, lesson text loaded, enrollment connected, and delivering the moment someone buys.
Your membership
Recurring billing, member area, content organized, access controlled, and renewals running without you touching them.
Your paid calendar
Booking page, payment collected at the time of booking, confirmations and reminders sent, and your availability under your control.
Your funnel
Freebie and email capture leading to a paid digital product, with the checkout, order bump, and delivery emails all connected.
Three scopes. You do not pick yours, I assign it.
You have never built one of these before, so guessing whether yours takes half a day or two full days is not your job. Here is what a typical build looks like at each scope so nothing about the number surprises you. On the mapping call I look at what you are actually launching and tell you which one it is.
Capture and sell
- Freebie and email capture built and connected
- Sales page for one digital product
- Checkout with an order bump
- Delivery and confirmation emails
- Payment processor connected and tested
The whole thing, live
- Everything in the half day
- Your course portal, membership area, or paid calendar built to your brand
- Videos uploaded and lesson content loaded
- Graphics created to match your brand
- Enrollment or booking connected and delivering
- Automations running behind all of it
Product and presence
- Everything in the build day
- Your website with home and services pages
- A paid calendar connected to your booking flow
- The full path from someone finding you to someone paying you
These are typical builds rather than fixed packages. What fits inside your day depends on what you are creating, and we set it precisely on the mapping call. Every scope includes the mapping call, my full presence for the day, a fix call afterward, 30 days of email support, and Loom walkthroughs for everything built.
Exactly who does what.
You have been handed a prep list before and watched the prep become the project. Your punch list is finite, specific to your build, and it ends on a date you chose.
You bring
- The material only you can create, whether that is recorded videos, lesson text, service descriptions, or session details
- Anything you want people to download
- Your logo, brand colors, and headshot
- Logins for your domain, email, and payment processor, all in your name
- Your price and what you are calling it
Your exact list is set on the mapping call and it is due seven days before your date.
I build
- Your sales page, written and designed to your brand
- Your checkout, order bump, and payment processor connected and tested
- Your course portal, membership area, or booking calendar built to your brand
- Your delivery emails, confirmations, reminders, and automations
- Your freebie and email capture pointed at what you are selling
- Loom walkthroughs so you can run and update all of it yourself
At 5pm it is live and taking payment.
Every piece that requires my expertise is built, connected, tested, and working. You leave with a real link you can send to a real person that same evening, and I have watched a first sale come in the same night more than once.
The four things you are actually asking.
Will this actually get finished?
You get a defined scope on the mapping call, a date you reserved and paid to hold, and a stated end state at 5pm. I take four build days a month, which is what makes it possible to give a full day to one person without splitting attention.
What do I have to produce first?
Your punch list, which is finite, specific to your build, and set on the mapping call. You do not organize everything before we start, and you do not fill out a workbook to make my job easier. You bring the material only you can create and I handle the rest.
What happens when I get a question mid-build?
You are on the call while it is being built, so the question gets answered in the moment and the build keeps moving. You see every piece go in and you say yes or no to it in real time, which is also why what exists at 5pm sounds like you.
Am I going to be dependent on you afterward?
Everything is built inside your own accounts and I never ask you to share a password. You get Loom walkthroughs for every piece, 30 days of email support, and a fix call after your build. You can run it yourself, and plenty of clients do.
Finished products, not transformation stories.
“I didn't hire you to be nice to me. I hired you cause you are an expert.”
“You knew exactly what I wanted and I didn't have to explain anything.”Summer
“I didn't want to start on something on a very inexpensive platform and then rebuild it on another. That would have been a frustrating waste of time.”
“How much we could accomplish in a short period of time.”Diana
“I just launched my first digital course, and I'm here to tell you, it would not have happened without Kara Williams.”
“I've been afraid to sell to people because I wasn't sure if everything was set up correctly.”Sheila
The terms, in plain language.
- Mapping call $297 for 90 minutes. Applies in full toward your build day when you reserve a date within 14 days.
- Reserving your date 50 percent deposit, taken on the mapping call once we have set your scope.
- Punch list and balance Both due seven days before your build date. If the material is not in, we move the date or adjust the scope to what your material supports.
- Rescheduling Seven days notice, rebooked within 90 days.
- Capacity I take four build days a month.
Who this is built for.
The established expert who already knows what she wants to sell, brings in the right person for every other part of her business, and wants a scope, a date, and a finished product at the end of it.
This is you
- You have been in business long enough that your reputation arrives before you do
- You already know what you want to sell, and you have the material or can produce it
- Your income is capped by your calendar and you have done the math on that
- You bring in the right expert for every other part of your business
- You will complete a defined list before a date you chose
This is not you
- You want to learn to build it yourself
- You are still deciding what your expertise is and what to charge for it
- You want a year of access and coaching rather than a finished product
- You are looking for revenue that requires nothing from you
You already know what this is costing you.
Ninety minutes and $297, and you leave knowing exactly what you are building, exactly what you bring, exactly what it costs, and the date it goes live.